The B2B Lead Generation Master Course is tailored to help Freshers gain the essential skills needed to kickstart a career in online marketing. This course covers detailed B2B lead generation, including audience targeting, lead nurturing, and using digital tools & AI effectively. With practical, hands-on training, freshers will learn to find leads, engage potential clients, and boost business growth. By the end of the course, participants will be job-ready, equipped with the knowledge and confidence to succeed in a dynamic B2B environment.
1. Introduction to Lead Generation
This module offers a comprehensive understanding of lead generation: its definition, types, and methods. It further imparts to students the knowledge of how a lead expresses their interest. Upon completion of this module, a student will also acquire the ability to assess the success of lead generation.
2. Verticals in B2B Lead Generation
This module offers a comprehensive understanding of the verticals, which refer to the segments within which B2B companies function. By the conclusion of this module, a student will have acquired extensive knowledge of prevalent B2B verticals and sub-verticals.
3. Website Browsing and Market research
This module is all about website browsing, various techniques for website browsing, advanced search strategies on Google, and similar topics. A student will acquire knowledge regarding market research through the utilization of keywords. Different keyword-finding AI tools will also be taught to the students.
4. How to Find a Contact
In this module, students will acquire knowledge regarding the procedure for selecting the appropriate contact person according to their job role, department, and skills from LinkedIn. Students will gain a proper understanding of the multiple AI tools that companies are using to generate leads. They will also learn about various AI tools for email verification.
Believe you can and you’re halfway there
Learn the B2B lead generation master course within the umbrella of Digital Marketing develop your skills and secure a job.
Gain insights from experienced educators who understand the intricacies of Industry
Access a wealth of study resources including notes, videos, and practice questions.
Receive personalized feedback and support tailored to your individual needs, helping you address weaknesses.
Pragya Agrawal
A very good course for people waiting to enter the field with no prior knowledge or experience. Would have loved more details or professions in the long term too.
Ankush Das
Overall, the course was good; a lot of things about lead generation and digital marketing were discussed, and we learned as well. It was a good experience.
Soumen Mondal
It was an excellent experience and interesting topic. And our faculty is a very friendly person. Highly recommend!
Madhumita Ghosh
I got to know some interesting tools. Hopefully which will be helpful for me. It was a great experience that boosted my confidence and knowledge in B2B lead generation.
Mehak Mehta
Overall, the course was highly informative and engaging. It covered a wide range of topics related to lead generation. A well-rounded course .
Vivek SIngh
The course was incredibly insightful and well-structured. It covered essential aspects of lead generation. Overall, it was a valuable learning experience. Highly recommend it!
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